BetMGM:
Court of Legends
Court of Legends- An exclusive BetMGM Vegas event combining an underground nightclub inside the Bellagio with intense basketball action to create a one-of-a-kind March Madness experience. Basically we built a one-of-a-kind responsive LED basketball court hidden within one of the most luxurious casinos in the world. Then we partnered with Hannah and Haley Cavinder, along with a number of basketball influencers, including one of the worlds best dunkers -Jordan Kilganon to surprise and delight some of our top bettors. It was a live experience that was streamed to X and Youtube that quickly spread across social.
CREDITS:
AGENCY: Highdive
CCO: Mark Gross
GCD: Alex Zamiar
GCD: Jonathan Richman
CDs: Chip Kelly, David McCradden
SENIOR PRODUCER: Shobin Mathew
EXECUTIVE PRODUCER: Julie Ethridge
HEAD OF PRODUCTION: Jen Passaniti
PRODUCTION COMPANY: Sibling Rivalry
DIRECTOR: Joe Wright
PRODUCTION COMPANY: Hovercraft