Jersey Mikes:
Beyond It’s a Jersey Mike’s Thing
After Jersey Mike’s successful acquisition, we shifted our messaging from our fresh slicing and fresh grilling to be more product-focussed, of course we did it in our own Jersey Mike’s way.
To showcase just how much meat, cheese and toppings Jersey Mike’s sub are loaded with we developed the campaign What More Looks Like.
And we started using Danny for LTOs, like in this Chicken Salad Sub work.
And to promote our new bowls we created a radio campaign for people who hate bread. The campaign won the Grand Prix at the Radio Mercury awards.
On social we had Danny lean into being a Devito-incer.