Jersey Mikes:
2025 NFL Campaign — Danny Vs. Eli
To announce their new partnership as the Official Sub Sandwich Sponsor of the NFL, Jersey Mike’s launched a campaign starring their beloved spokesperson, Danny DeVito – but this time, he’s has some competition. Eli Manning joins the mix, and as Danny finds his role unexpectedly challenged, a playful rivalry unfolds between the two. Fueled by Danny’s comedic jealousy and Eli’s signature charm, the campaign brings a fresh, comedic take on Jersey Mike’s NFL debut.
At launch we flooded social stoking the feud between Danny DeVito and Eli Manning. Starting with a twitter beef and an Instagram hack. We followed it up with a Danny getting caught doing graffiti on some of our out of home featuring Eli. People ate it up and got in on the drama.
Access Hollywood and Mario Lopez’s dimples helped break the campaign.
Once again the feud spilled into the real world , this time on the The Manning Cast, where Danny tried to steal Eli’s job and then proceeded to eat Jersey Mike’s while commentating on football.
But not before former president George W Bush went on the Eli’s show and poked fun at him too.
CREDITS:
AGENCY: Highdive
CCO: Mark Gross
GCD: Alex Zamiar
GCD: Jonathan Richman
CW / AD: Jordan Fishel, Sydney Cohen
CD : David McCradden, Chip Kelley
EXECUTIVE PRODUCER: Adam Batista
PRODUCER: Serena Lignel
PRODUCER: Johannah Scarlet
HEAD OF PRODUCTION: Jen Passaniti
PRODUCTION COMPANY: Arts & Science
DIRECTOR: Mike Warzin
EDITOR: John Dingfield / Tim LoDolce
EDIT HOUSE: Cutters
SOUND: Another Country
GFX: Parliament
FOOD PRODUCTION: Sibling Rivalry Films
DIRECTOR: Mikon Van Gastel
EP/ Partner: Darren Foldes