Mentos:
The Re-Freshmaker
How a whole new generation came to love the iconic Mentos jingle.
In the 90's, the Mentos jingle was everywhere, but in 2025 the brand was struggling to stay relevant. So, we brought back the jingle for a modern generation, using social listening to write nine new jingles about topics that would resonate with our audience. And they featured beloved TikTok star and festival musician Carter Vaile.
The original campy jingle showed Mentos could solve any problem. But now, we updated the jingle for more realistic times, signing off with “We can’t help you, but we can give you Mentos."
The result?
A chaotic medley of painfully relatable dilemmas, offbeat visuals, and musical comedy that feels right at home on Gen Z's For You page.
Over 50 Million TikTok Views
Gen Z Consideration: +19pts.
Awareness: +15.8pts
ONE SHOW PENCIL WINNER
Each of the nine original shorts pairs Carter’s updated jingles with a specific modern dilemma—think: texting your ex, dodging your mom during a steamy movie, or discovering your roommate is a 3AM trombone enthusiast. The format stays simple: VHS-style cold opens, Carter crooning from the sidelines, and visual gags stitched together from stock, AI, and handcrafted graphics
Combination of Live Action and AI Production
To punctuate Carter’s performance and the comedic beats in each jingle, Tool’s AI team created custom AI visuals. Rather than going the stock image route, this gave the creative team more creative freedom to dream up visuals that were a perfect match for the beats in the jingles. Our lead AI artist Lewis would create a range of images for each visual moment, the creative team at High Dive would review with Hannah and tweak accordingly. Once there was an image select, we’d submit to the editorial team at High Dive and in some cases, the vfx team at Jogger would add graphics and do light compositing.
CREDITS:
AGENCY: Highdive
CCO: Chad Broude
GCD: Alex Zamiar
GCD: Jonathan Richman
CDs: Aaron Cathey, Ben Doessel, James Lee, Colleen Keesey
ACDs: Jason Cohen, Antonio Bedoya
PRODUCER: Stephanie Cotherman
EXEC PRODUCER: Adam Battista
HEAD OF PRODUCTION: Jen Passaniti
CREDITS:
PRODUCTION COMPANY : Tool of NA
DIRECTOR: Hannah Levy
EDITOR HOUSE: Cut + Run
EDITOR: Mitch Goldberg
ANIMATION AND FINISH: Jogger
Music: Butter