Jersey Mikes has been making their original submarine sandwiches the same way since the 1950’s. Every single sub fresh sliced to order or fresh grilled to order –stacked high with meats, cheeses and toppings capturing the authentic Jersey Shore experience.  Only Jersey Shore native Danny Devito would suffice letting people know, “It’s a Jersey Mikes Thing.” 

After our team won the business, our campaign helped the brand with a 10% bump in YoY sales after the first year as well as generating a ton of positive sentiment in social channels. When we got the business they were at 1000 stores nationwide and after a few short years they’ve grown to over 3500. The work has helped the brand achieve continued growth, an Effie and maybe some part of their  $8.6 billion acquisition, then a year later a successful IPO. On top of all this, Danny has become synonymous with the brand, know now as Jersey Mike.