s.c. johnson shout wipes

save the pants driver campaign

The notoriously conservative S.C. Johnson decided they wanted to take a dive into the world of web video. 
This is what we came up with. It was applauded by New York Times Technology blogger David Pogue and by Brandweek, along with the Sacramento Bee.

It won a New York Festival Gold Award,  and it got a giant conservative company in Racine, Wisconsin, excited about the web.

CREDITS:
GCD: David T. Jones
ART DIRECTOR: Alex Zamiar
WRITER: Jonathan Richman
PRODUCER: John Bleeden
PRODUCTION COMPANY: Green Dot
DIRECTOR: Richard Sears